Freya Shah is a 20 year old blogger living in Leicester with a strong background in online editorial. She has previous experience working with a high end magazine called Fault Magazine whilst currently working in the fashion industry. She is now working for Primark creating all their digital content for their beauty section – https://www.primark.com/en/features/beauty. Freya started her blog to document her adventures & the blog is a reflection of Freya’s personal style, fashion, photography and beauty. Not afraid to pair up her Prada with Primark, Freya wanted to write a relatable and realistic blog for the everyday, fashion conscious Londonista.